ABOUT ME
Hey! I am Dominic Shipp, a 2023 Graduate from the University of Michigan with a Bachelor's degree in Sport Management and Marketing. During my time at Michigan I was involved in the University of Michigan Collegiate National Powerlifting Team, the University of Michigan Sport Business Association, the Michigan Sport Business Inclusion Community, and the Office of Diversity, Equity & Inclusion. When it's all said and done, I strive to use the power of brands to empower individuals and ultimately push culture forward.
At 15, I faced my first marketing challenge; getting sponsored for skateboarding. I used social media to build my personal brand and earned sponsorship from several local and national brands. A lot has changed since then, but I took note of the impact those brands had on myself and my community.
I went on to study Digital Marketing at DePaul University from 2018-2020, moving to Chicago gave me an all-access pass to culture and subcultures - I found myself at the intersection of skating, fashion, music, and sport. From there, I worked in social media for Haven Design Haus and Applied Fitness Solutions, developing an understanding of content strategy through these small businesses. That summer, I interned with a startup incubator and consulted a sports technology firm, where I worked with a partner to create their digital brand from the ground up.
Fast-forward to the Summer of 2022, I interned with Digital River's Product Marketing Team - where I led the Go-to-Market Strategy for their Amazon Pay Express Checkout Solution. At the same time, I worked with the University of Michigan's Office of Diversity, Equity & Inclusion to program, promote, and execute over 15 events for the campus community; I was offered an extension to continue my work as I finish my degree and continued to support the office as a Marketing and Media Assistant. As a transfer student and POC, a strong sense of belonging was not immediately felt. I took it upon myself to foster environments that celebrate diverse identities and assure others that they belong: through my work with the DEI office.
As a 2023 MAIP fellow, I worked with Highdive in Chicago on the Jersey Mike's Account, the team produced 4 new TV spots that begin airing on 8/26. I also assisted the CSO and Strategy team with New Business pitches, one of which we won! I got into Advertising through skateboarding and my professional experiences have cultivated my ability to creatively problem-solve in Account and Strategy positions.
I am a creative and strategic thinker that can work independently and as a team player. As a fervent learner, I adapt quickly, communicate effectively, and embrace diverse perspectives while providing my POV.
EXPERIENCE
Click above for a printable copy of my resume!
highdive
Advertising
Summer 2023
Account Management Intern
• Led weekly Internal Status meetings, orchestrated alignment across Creative, Account, Legal, Business Affairs, and Production teams by producing weekly Hot-List and Internal Status documents
• Researched, presented, and discussed a competitive audit of the QSR category with Jersey Mike’s Creative team
• Wrote and presented Creative Brief for a Super Bowl pitch, moved through the iterative creative process throughout the summer, presented final pitch to clients, and garnered high praise for exceptional quality
• Collaborated with CSO and Strategy team to conduct 4C’s analysis for two New Business pitches
• Contributed to the creative development and production of 4 new TV commercials for Jersey Mike’s: diligently managed deliverables, travel arrangements, clearances, AP scripts, and other assets, while providing valuable creative feedback
Summer 2022 - June 2023
Marketing & Media Assistant
Summer 2022
Product Marketing Intern
University of Michigan
office of diversity, equity & inclusion
• Carry out planning, promotion, and execution of events for 1000+ students, faculty, and staff, fostering relationships with DEI leadership, attendees, and campus community at large
• Collaborate with sub-core team to evaluate campus-wide DEI 1.0 efforts: 2,500 action items across 50 units, using findings to inform DEI 2.0 strategic plan, expected to launch in Fall 2023
• Pitched content strategy for @umichdiversity Instagram launch (August 2021), received high remarks from Head of Communications and the opportunity to provide ongoing content strategy work
digital river
e-commerce
• Led Go-to-Market Strategy for Amazon Pay Express Checkout solution; formulated product brief, persona positioning, competitor analysis, and launch plan; managed project timelines via Aha!
• Pitched launch plan to leadership from Marketing, Product, and Revenue Operations teams; identified and delegated respective execution plans; received praise for exemplary pitch and leadership abilities
Ann arbor spark
sports technologynology
Summer 2021
Digital Marketing Intern
• Assigned to Reaction Technologies account, tasked with building company’s digital brand; designed company website, created copy and media, achieved a 200% increase in site views
• Designed inbound marketing strategy; created and published content across Instagram, Facebook, and LinkedIn, increased social media following by 85%
• Presented weekly progress reports to 50+ interns and leadership, wrote, and published weekly blogs
applied fitness solutions
health & wellness
Summer 2021
Social Media Marketing Intern
• Reported social media key performance indicators, leveraged measurement to improve content strategy • Launched Instagram video series from ideation phase to production, filming, and editing by use of
Adobe Premiere Pro, increased account reach by 23% and content interactions by 187%
• Engaged in community building, collaborated with team to plan, promote, and execute events: created
flyers and social media content, resulted in highest event attendance since 2019
haven design haus
interior design
June 2020 - May 2021
Digital Marketing Specialist
• Assisted in content development processes and community management, increased the amount and quality of digital engagement on Instagram, Facebook, and Pinterest by 200%
• Developed a flexible content calendaring process on Microsoft Excel, published content in a timely manner
EDUCATION
2021-2023
BA - Sport Management
University of Michigan
During my time at Michigan, I took coursework in Marketing, Organizational Behavior, Law and Ethics, Sport Business, Sales, and Communications. I was a member of the Collegiate National Powerlifting team and trained for competition in my free time. I was also an active member of the Sport Business Association and Michigan Sport Business Inclusion Group.
2018-2020
DePaul University
BS - Digital Marketing
During my time at DePaul I took coursework on Marketing, Data Analysis, Statistics, Accounting and Law. I held a work study position, where I was an Office Assistant for the Housing Operations Staff. I spent my free time filming and editing skateboarding videos. I was also on intramural basketball and football teams.
2014-2018
Pioneer High School
High School Diploma
SKILLS
Brand Strategy
Research & Insights
Time Management
Social Media
Event Planning & Management
Communication
WORK SAMPLES
Here are a few work samples from my academic and professional experiences!
Jersey Mike's Competitive Audit Highdive
During my time at Highdive, I delved into researching, writing, and presenting a brief to Account and Creative teams on the Jersey Mike's account. The main goal was to get everyone up to speed on the latest happenings within the QSR category and the evolving cultural landscape in Q3 of 2023. I led an hour-long presentation and ensuing discussion. The beauty? It was a true collaboration, with the team chiming in, sharing their insights, and championing my point of view.
Modern Masculinity Highdive
At Highdive, I had the pleasure of working on a New Business pitch for a Super Bowl spot in the Sports Betting category. The brand needed help finding their identity in a sea of sameness. I took this opportunity to do a deep-dive (no pun intended) on modern masculinity and pay homage to an absolute icon. Peep the insight using the link below.
Valiant Management Group Strategy Capstone Project
For the Sport Management Capstone class: ‘Strategy of Sport Organizations,’ I was assigned to a group of three; we were tasked with creating a comprehensive strategy for the University of Michigan Women’s Gymnastics team and individual athletes to leverage NIL opportunities. My group was one of three projects selected from my class to present in front of Valiant Management Group, where we had 20 minutes to pitch our recommendations to Founder & CEO Jared Wangler.
Michigan Baseball NIL Strategy Proposal
In my Business Communications class, I collaborated with three group members to write a 56-page report on NIL opportunities for the Michigan Baseball Team. This report included the following: APA formatted Title Page, Letter of Transmittal, Table of Contents, List of Illustrations, Executive Summary, Introduction: Problem, Purpose, Scope, and background, Discussion/Body, Conclusion, Recommendations, APA Reference Page, and Appendixes. My group also prepared and presented a 20-minute pitch that provided an overview of our recommendations. We received the highest project grade in our class.
Umichdiversity Content Strategy
Here is the slide deck I pitched to the Head of Communications providing content strategy recommendations for the launch of the @umichdiversity Instagram account. I performed a Social Media audit of other Universities' DEI office Instagram accounts and used that to inform several content recommendations. Marketing materials I created for the 2022 DEI Summit are also attached.